Amsterdam – App Tworlds has created a platform for instantaneous comparison with a global community.
Building on social media’s sense of voyeurism, Tworlds enables users to share their thoughts, feelings, and location anonymously with users across the globe. Users must upload their photos directly to the platform without the use of a library of ‘self-marketing apps’ such as Instagram, giving an honest reflection of how they are feeling or what they are doing at that particular moment. Tworlds then links them, based on their hashtag, to other users around the world, creating a split-screen image. ‘It’s about this shared moment of similarity, the little overlap of two lives, the connection,’ says Tworlds. ‘These unpolished glimpses into someone else’s reality foster harmony and understanding for our surroundings and each other.’
The Big Picture: Make your brand appeal to authenticity-hungry consumers alive to the hypocrisies of The Sharded Self.