Bespoke batch: Hot Chip releases unique cover sleeves for new album

For the release of Why Make Sense, available from 18 May, the band worked with visual artist Nick Relph on a striking illusory design that changes for each recipient.

According to the band’s label Domino Records, Relph uses a ‘bespoke printing technique’ combined with an algorithm capable of generating subtle combinations of his artwork.

Whether the album is bought as a CD or vinyl shouldn’t matter, the incentive being to spurn Spotify and invest in a real collector’s item.

For more on brands rejecting the rigid constraints of contemporary design, read our Different Design Every Time microtrend.