Waterlicht by Studio Roosegaarde, Netherlands Waterlicht by Studio Roosegaarde, Netherlands
Waterlicht by Studio Roosegaarde, Netherlands Waterlicht by Studio Roosegaarde, Netherlands
Waterlicht by Studio Roosegaarde, Netherlands Waterlicht by Studio Roosegaarde, Netherlands

Under the sea: Dutch Water Board takes visitors under a submerged nation

03 : 03 : 2015 Waterlicht : Studio Roosegaarde : Submerged

Westervoort, Netherlands – The Northern Lights have come to the Netherlands with Studio Roosegaarde’s awe-inspiring light installation.

Waterlicht (Waterlight), which ran from 26 February to 1 March 2015, is an experience that visitors have compared to seeing the great aurora borealis (Northern Lights) transported to the floodplains of IJssel.

Created in collaboration with the Dutch Water Board for Rhine and IJssel, Waterlicht was commissioned to raise awareness about the importance of the nation’s flood defences.

As well as holding an eerie similarity to one of the world’s natural wonders, Waterlicht enabled intrepid visitors to don their wellies and venture into the flood basin, where they were submerged beneath a sea of iridescent blue waves, a virtual flood, according to artist Daan Roosegaarde.

Spanning more than four acres, the installation was an immersive and striking reminder of the Anthropocene conquering nature, and a warning should the nation’s dikes fail.

For more on the the synthesis of technology and nature raising awareness about the Anthropocene, book a place at our Spring/Summer 2015 Trend Briefing, The Age of the Long Near. Contact Alena Joyette for more information.

Discover More Daily Signals
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN