Size matters: Stowaway cosmetics are a perfect fit for women on the go

The range, founded by Chelsa Crowley and Julie Fredrickson, features six key products, including a lipstick, a mascara and a blush, which all come packaged in miniature sizes. The duo recognise that one of the main benefits of smaller products is that they are more portable, making them more convenient for women who are on the go all day. 

‘Women’s lifestyles have changed dramatically since the 1950s,’ Fredrickson tells LS:N Global. ‘We are on the move, juggling work and family, and we are looking for new solutions to beauty that are compatible with an active lifestyle. From the office to the gym, to drinks and dinner, women want flexibility and portability built into their cosmetics.’

For more beauty brands promoting the minimal effort motto, read our Real Talk microtrend. To discover the latest in beauty packaging, book a place at LS:N Global’s Beauty Futures Forum.