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Purearth packaging by Neo Khama, India
Purearth packaging by Neo Khama, India
Purearth packaging by Neo Khama, India
Purearth packaging by Neo Khama, India
Purearth packaging by Neo Khama, India
Salt of the Earth: Asian beauty brand draws on ancient remedies
Asia – Drawing on Ayurvedic science and ancient rituals, PurEarth is a new skincare and wellness brand that offers a minimalist approach to beauty.
All of the products’ ingredients are wild harvested at altitudes of 7,000 feet or more in the Himalayan mountains. Products include a raw honey soap and a turmeric exfoliator, which both harness the potency of pure Himalayan plant oils, flowers and herbs.
The packaging, designed by Neo Khama, is sleek and minimalist, and products come in glossy black bottles overlaid with a matte black label featuring a neat, scripted type.
In a bid to foster a culture of conscious consumption, the brand believes in ethically conscious, Fair Trade and sustainably developed products hand-made by people not factories.
For more on how brands are putting raw and honest ingredients at the heart of product development, read our Raw Beauty and Refined Remedy microtrends.
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