Cream of the crops: A vision of our GM future
Mariah Wright at The Age of the Long Near Network Evening, London

Cream of the crops: A vision of our GM future

London – At LS:N Global’s The Age of the Long Near Preview Network Evening last week, senior journalist Rowland Manthorpe spoke to research designer and Central Saint Martins MA student Mariah Wright about the future of genetically modified crops.

Mariah Wright at The Age of the Long Near Network Evening.

London – At LS:N Global’s The Age of the Long Near Preview Network Evening last week, senior journalist Rowland Manthorpe spoke to research designer and Central Saint Martins MA student Mariah Wright about the future of genetically modified (GM) crops.

During her research, Wright has studied 10 of the world’s most important crops, including wheat, corn, soy and coffee, looking forward 20 years into the future when the last country in the world is expected to reach its peak oil reserves.

‘Breadfruit, which grows south of the equator, naturally produces a small amount of latex,’ said Wright. ‘It is also related to the mulberry tree, a variation of the classic garden tree, so we could hypothetically create a hybrid of the two, a plant that produces latex and could grow in a variety of climates.’

Wright has also explored GM cotton, removing the need for the intensive and environmentally harmful dying process, and foods that can advertise their own toxicity levels through colour, giving consumers greater transparency and choice about the foods they are eating.

For more on our forthcoming Spring/Summer 2015 Trend Briefing, The Age of the Long Near, and to book tickets, contact Alena Joyette.

Discover More Daily Signals
Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Daily Signals

Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Dutch department store De Bijenkorf has unveiled a festive brand campaign celebrating its 155-year legacy, leaning in to cinematic storytelling.
Retail : Advertising : Branding
Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

Daily Signals

Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

MAC Cosmetics has named Grammy‑winning singer‑songwriter Chappell Roan as its newest global brand ambassador, bringing one of music’s most visually...
Beauty : Cosmetics : Identity
Stat: US teens embrace AI chatbots and constant social media use in 2025

Daily Signals

Stat: US teens embrace AI chatbots and constant social media use in 2025

A new Pew Research Center survey highlights how US teenagers are deeply engaged with social media and AI chatbots.
Technology : Social Media : Youth
Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

Daily Signals

Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

East London arts institution Whitechapel Gallery is ushering in its 125th anniversary with a bold new visual identity designed by BBH Studios, unve...
Design : Breading : Human Centered Design
UK watchdog clamps down on vague sustainability claims in fashion ads

Daily Signals

UK watchdog clamps down on vague sustainability claims in fashion ads

The UK’s Advertising Standards Authority (ASA) has banned Google adverts from global fashion brands Lacoste, Nike and Superdry after ruling that th...
Sustainable : Fashion : Advertising
Stat: Kids ask for gaming gifts this festive period and want their parents to join them

Daily Signals

Stat: Kids ask for gaming gifts this festive period and want their parents to join them

New research from the Entertainment Software Association (ESA) suggests video games will dominate kids’ Christmas wish lists th...
Technology : Gaming : Youth
Ikea launches furniture and décor collection that frames play as a part of the entire home

Daily Signals

Ikea launches furniture and décor collection that frames play as a part of the entire home

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children...
Design : Retail : Play
Foresight Friday: Emily Rhodes, creative lead

Daily Signals

Foresight Friday: Emily Rhodes, creative lead

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative lead Emily Rhode...
Design
Stat: UK anxiety about rapid cultural change accelerates

Daily Signals

Stat: UK anxiety about rapid cultural change accelerates

Public unease about the pace and direction of cultural change in the UK is intensifying, with new research revealing a sharp rise in perceptio...
Statistic : Society : Culture
Mantle borrows transplant-grade science for next-gen serum

Daily Signals

Mantle borrows transplant-grade science for next-gen serum

Swedish skincare brand Mantle is pushing medi-beauty into new territory with The Organ Essence, a serum that borrows its core actives from the pres...
Beauty : Science : Health
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN