What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Apocalyptic ad: Phone accessories brand brings on the end of the world
US – Phone charger and accessories brand Mophie’s first tv commercial could be its last.
If its Superbowl advert is anything to go by, then the end of the world is nigh. Why, you may ask? Well, God’s phone is about to run out of battery life.
As gravity fails, thunderbolts strike and giant tornadoes tear cities to shreds, viewers may be excused for thinking that this is the latest in a long line of blockbuster ecological epics. In fact, it is an advert for Mophie’s Juice Pack battery cases that can fully charge a phone on the move.
For more on how brands such as Mophie are exploring dystopian themes as a catharsis for consumers caught in extreme cycles of spending and thriftiness, read our Chasm Culture microtrend.
Most Recent
1
Gen Z audiences are rewriting entertainment:
Aron Levitz, head of Wattpad Studios, explains how the storytelling app is...
2
Adaptive Fashion Market:
Fashion brands are addressing the sector’s ableist design history, tackling...
3
The Urgent Company accelerates sustainability:
Industrialised food systems are broken. Paul Kollesoff, co-founder of The...
4
Connective Audio:
To make up for a lack of in-person interactions, consumers are turning to...
5
Inter-Covid Roadmap 2021:
With the Covid-19 vaccine rollout offering a chance to rebuild our societies...
6
Five minds changing luxury fashion perspectives:
Around the world, a series of individuals are driving new directions for...
7
China Green Retail Market:
Propelled by the impact of the pandemic and shifting mindsets of Millennial...
8
It’s time for a regenerative travel revolution:
Conscious tourism is no longer enough. Amanda Ho, co-founder of Regenerative...
9
Five beauty disruptors on the rise:
From empowerment glitter to egg-cloned vegan skincare, discover the new...
10
The future according to: Sam Moyo:
From launching a sober rave movement to coaching businesses on mysticism,...
11
Decarbonising Diets Market:
A growing awareness among consumers of their individual carbon footprint is...
12
Advertising must speed up to survive:
The pandemic has exposed the slow production process of big ad agencies....
13
Four flexible mobility concepts for future living:
As vehicle usage changes, automotive designers are exploring the potential...
14
How luxury car brands can navigate an electric future:
The car has always been a mark of independence, freedom and status but as...
15