Apocalyptic ad: Phone accessories brand brings on the end of the world

04.02.2015 Mophie : Battery Cases : Chasm Culture
All Powerless Game Day 2015 by Mophie, US

US – Phone charger and accessories brand Mophie’s first tv commercial could be its last.

If its Superbowl advert is anything to go by, then the end of the world is nigh. Why, you may ask? Well, God’s phone is about to run out of battery life.

As gravity fails, thunderbolts strike and giant tornadoes tear cities to shreds, viewers may be excused for thinking that this is the latest in a long line of blockbuster ecological epics. In fact, it is an advert for Mophie’s Juice Pack battery cases that can fully charge a phone on the move.

For more on how brands such as Mophie are exploring dystopian themes as a catharsis for consumers caught in extreme cycles of spending and thriftiness, read our Chasm Culture microtrend.

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