Hollywood noir: Survival kit introduced with cinematic spectacle

Hollywood noir: Survival kit introduced with cinematic spectacle

Los Angeles – Just One Eye has created a chic survival kit designed to help its users ride out emergencies in style.

Article/16986 #1
Just One Eye, Ulysses Tier 1 Disaster Relief Kit, LA

Los Angeles – In a city fond of imagining its own destruction by drought, earthquake and super-volcano, concept store Just One Eye has created a chic survival kit designed to help its users ride out emergencies in style.

Just One Eye released its Ulysses Tier 1 Disaster Relief Kit atop the roof of an Art Deco building in Hollywood that once housed the headquarters of the Howard Hughes film empire. The event, staged by production company Bureau Betak, featured a live orchestra that played Wagner’s Flight of the Valkyries as helicopters cast spotlights on the assembled guests, and stuntmen dressed as Navy SEALs danced while suspended from the walls. Guests nibbled on snacks delivered in ration-style packaging.

The kit itself, priced at £8,245 (€10,775, $12,500), contains items grouped into categories such as hydration, nutrition, communication and illumination. The accompanying instructions owe something to the paranoid kitsch of the Worst-Case Scenario survival handbooks that became popular a decade ago.

While Just One Eye says the kit is ‘designed to meet the needs of people in a disaster situation or time of emergency’, a legal disclaimer says the company is nonetheless ‘not responsible for any injury, death or consequences of any actions taken on the basis of the information provided.’

For more on Just One Eye, read our Los Angeles Safari.

Discover More News
E45’s new ad campaign celebrates trans women’s transitioning skin

News

E45’s new ad campaign celebrates trans women’s transitioning skin

Skincare brand E45’s latest campaign 'This Is Me. This Is My Space' spotlights the unique skin changes trans people undergo, and earned the Channel...
Inclusion : Skincare : LGBTQ+
Protect Our Winters Finland turns snow into ads against climate change

News

Protect Our Winters Finland turns snow into ads against climate change

Protect Our Winters Finland (POW) has launched an innovative Snow Media service to turn snowy landscapes into advertising spaces, raising funds to ...
Environment : Climate Crisis : Advertising
Foresight Friday: Alice Crossley, foresight analyst

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...
Foresight : Teen Boys Fragrance : Gen Zalpha Fragrance
Stat: Five nightclubs are closing weekly in 2024 in the UK

News

Stat: Five nightclubs are closing weekly in 2024 in the UK

The British night-time economy is struggling, with nightclubs particularly hard hit according to the NTIA Night-time Economy Report 2024.
Nightclub : UK : Night Club
Industry insights from the Global Fashion Summit 2024 in Copenhagen

News

Industry insights from the Global Fashion Summit 2024 in Copenhagen

The 15th edition of the Global Fashion Summit kicked off on 22 May at the Copenhagen Concert Hall under the theme Unlocking the Next Level.
Fashion : Luxury : Beauty
Soho House and Paper Foundation turn bedsheets into postcards

News

Soho House and Paper Foundation turn bedsheets into postcards

Soho House has partnered with Paper Foundation to recycle out-of-use bedsheets into hand-made illustrated postcards, as part of the private members...
Sustainability : Design : Hospitality
Most US teens engage in video gaming but face mixed experiences

News

Most US teens engage in video gaming but face mixed experiences

A May 2024 survey by the Pew Research Center reveals that 85% of US teenagers play video games, with 41% engaging daily.
Youth : Gaming : Health
Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

News

Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

The prevalence of sex and nudity in top-grossing American films has declined significantly since 2000, according to new research by film data analy...
Pop Culture : Media : Sexual Wellness
Heineken uses AR to turn Irish pubs into virtual museums

News

Heineken uses AR to turn Irish pubs into virtual museums

Heineken Ireland is using augmented reality (AR) to preserve historic Irish pubs as part of a new campaign imaged by LePub and Publicis Dublin.
Food & Drink : Ar : Heineken
Stüssy upcycles T-shirts into authentic Moroccan rugs

News

Stüssy upcycles T-shirts into authentic Moroccan rugs

Streetwear brand Stüssy has launched a unique upcycling initiative by converting its T-shirts into Boucherouite Moroccan rugs.
Fashion : Culture : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more