Second life: Baby Boomers show their creative side for Selfridges

London – Selfridges has launched the Bright Old Things campaign, which reveals the creative efforts of a select group that were invited to collaborate on a new product range for the retailer.

In a twist on its annual Bright Young Things campaign, the department store retailer invited 14 inspiring 40–80-year-olds, who have embraced a new creative vocation later in life, to lend their creative talents.

Menswear retailer turned designer Nick Wooster has created a notebook and framed print based on his scrawling sketches, while Sue Kreitzman, a former food writer and broadcaster turned artist, has applied her vivid, child-like style to a tote bag.

Customers are invited to explore the Bright Old Things’ exclusive art pieces, home and fashion accessories – including artist Tatty Devine’s eye-catching kitsch necklaces – and delve into the stories behind their new vocations.

Read our Insight article for more on the concept behind the Bright Old Things campaign.