The kids are alright: Retailer designs store to keep children entertained

Created by London-based agency Dalziel + Pow, the new store offers interactive tactile features in what it calls ‘pockets of play’. Unlike creches, Dalziel + Pow’s design incorporates a mixture of analogue and digital games without lowering the tone of Zippy’s brand.

The store features an interactive sound board populated by a cast of bespoke characters and a machine that prints out faux receipts in an effort to include children in the checkout phase.

‘Allowing the customers to interact physically with the store and to experience a digital or analogue result from their interactions can be surprising and inspirational. If this is done well it can increase dwell time and transform a retail experience from the mundane to immersive and rich,’ David Wright, group marketing director at Dalziel + Pow, tells LS:N Global.

For more on designing interactive experiences for today’s digital natives, read our Generation I macrotrend.