Anything's possible: Polaroid film is redeveloped

25.03.2010 Polaroid : Art : Photography

Enschede, the Netherlands – Artists and photographers are looking backwards – instant Polaroid camera film may soon become mainstream again.

The Impossible Project, with the help of Ilford Photo and Harman Technology, has acquired the original Polaroid production plant and re-released the famous instant film in a format compatible with modern cameras.

The project has provided a platform for The Impossible Collection, a growing archive of instant photography artworks by international photographers and artists. To help resuscitate the medium, they were given test packs of Impossible film to instantly capture the moment.

The Impossible Project is a great example of a brand that is not afraid to take risks, a theme we discuss in our Betapreneurs trend report.

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