Let there be light: Venetian palace evokes an illusion of the afterlife

03 : 10 : 2014 Venice : Palazzo Grassi : Doug Wheeler

Venice – Visitors to the Palazzo Grassi will be caught between mirage and reality as American artist Doug Wheeler challenges their perception with his lighting installation, D-N SF 12 PG VI.

Dough Wheeler, Palazzo Grassi, 'The Illusion of Light' exhibition. Dough Wheeler, Palazzo Grassi, 'The Illusion of Light' exhibition.
Dough Wheeler, Palazzo Grassi, 'The Illusion of Light' exhibition. Dough Wheeler, Palazzo Grassi, 'The Illusion of Light' exhibition.
Dough Wheeler, Palazzo Grassi, 'The Illusion of Light' exhibition. Dough Wheeler, Palazzo Grassi, 'The Illusion of Light' exhibition.
Dough Wheeler, Palazzo Grassi, 'The Illusion of Light' exhibition. Dough Wheeler, Palazzo Grassi, 'The Illusion of Light' exhibition.

The artwork in the atrium of Palazzo Grassi is part of The Illusion of Light exhibition, curated by Caroline Bourgeois. It features 18 artists, who explore the ambivalent nature of light, as a vital element of human life and art.

The artist was influenced by the sense of infinity he experienced while wandering through the American desert. Wheeler, a creator of continuous spaces, lives and works in Santa Fe and Los Angeles. In his work, artificial light redefines architecture, time and gravity. 

By removing the shadows and eliminating the horizon lines, the space beyond the palace’s columns forms a single whole. As a result, the installation evokes an ethereal, infinite and dream-like space, offering a meditative environment for visitors to question their physicality.

‘It is the light that makes the invisible dimension become visible,’ says the museum.

The exhibition runs until June 2015. To read more on surreal, alternative realities and the manipulation of perspective, read our Haptic Illusion Design Direction.

Discover More Daily Signals
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN