A new approach: Using design to humanise technological objects

A new approach: Using design to humanise technological objects

London – At the London Design Festival Network Evening last week, held at The Future Laboratory’s Elder Street office, LS:N Global senior journalist Rowland Manthorpe spoke to Jason Holley, director at Universal Design Studio, about its work with the Science Museum’s newest permanent gallery.

London – At the London Design Festival Network Evening last week, held at The Future Laboratory’s Elder Street office, LS:N Global senior journalist Rowland Manthorpe spoke to Jason Holley, director at Universal Design Studio, about its work with the Science Museum’s newest permanent gallery.

The gallery – Information Age: Six Networks That Changed Our World – is the largest new gallery commissioned by the museum for 20 years. Its focus is on the importance of information technology, and how it as altered the landscape and ourselves. Holley spoke about the challenge in bringing interest and an emotive element to many technological objects on display. ‘The beauty of the objects is in what they do,’ he said. ‘How do you give these objects a voice?’

Universal Design Studio found solutions by unearthing the human stories behind the technology and creating an interactive gallery with an architecture that has an ‘intense physicality’ to counter the intangible nature of information technology. To find out more, watch the video above.

LS:N Global will be exploring the challenges of making technology emotive in our forthcoming macrotrend, Awakening Tech. For more, watch our video preview and buy tickets for our Autumn/Winter 2014 Trend Briefing on The Future Laboratory’s Eventbrite page.

Discover More Daily Signals
Coinbase gamifies financial freedom with clever cinematic storytelling

Daily Signals

Coinbase gamifies financial freedom with clever cinematic storytelling

Creative company Isle of Any and director Oscar Hudson are collapsing the boundary between digital and physical in a cinematic advert for cryptocur...
FinTech : Advertising : Technology
H&M sets new benchmark for nature-positive fashion

Daily Signals

H&M sets new benchmark for nature-positive fashion

H&M Group has adopted independently validated land targets under the guidance of the Science Based Targets Network, marking a measurable step t...
Fashion : Retail : Sustainability
Stat: Why hangout retail is defining the future of shopping

Daily Signals

Stat: Why hangout retail is defining the future of shopping

New research from Lightspeed Commerce highlights a shift in retail expectations, with younger consumers prioritising connection over convenience.
Retail : Third Spaces : Statistic
The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

The Future Laboratory hosted its quarterly members-only Breakfast Briefing at London social club The Roof Gardens on 26 March 2026.
Global Events : Gen Z Global Youth Atlas : Gen Z
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Gen Z : Drinking Habits : Hyrox
Stat: Reddit emerges as retail’s hidden conversion engine

Daily Signals

Stat: Reddit emerges as retail’s hidden conversion engine

Reddit is emerging as a critical yet under-recognised force in the retail media mix, according to Fospha’s State of Retail Commerce 2026 report.
Reddit : Retail : Statistic
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN