International relations: Paris retailer is given a Japanese makeover

17 : 09 : 2014 Exposition Le Japon Rive Gauche : Le Bon Marché : Beams

Paris – French department store Le Bon Marché is hosting Japanese retailer Beams as part of its Tokyo-inspired takeover.

Le Japon Rive Gauche shot by Selectism
Expo Naoshima Tadao Ando Japon Rive Gauche Bon Marché Expo Naoshima Tadao Ando Japon Rive Gauche Bon Marché
Le Japon Rive Gauche ©Say who Le Japon Rive Gauche ©Say who

The temporary pop-up store, which runs until 18 October 2014, is part of Exposition Le Japon Rive Gauche, an exhibition marking 90 years of diplomatic relations between France and Japan, being hosted by the famous French department store retailer.

Alongside its wide range of fashion, homewares and kitchenware, children’s lines and food and drink products, leading Japanese retailer Beams will stock an exclusive collection of items specially designed for its Parisian pop-up store, including limited-edition clothes and accessories for adults and children.

The exhibition has transformed Paris’ oldest department store into a Tokyo-style villa. Celebrating all things made in Japan, the store will exhibit photographs and videos from architect Tadao Ando as well as offering Japanese beauty treatments and tastings of traditional Japanese cuisine. 

In the age of e-commerce and a changing luxury landscape, large department stores are finding ways to re-invent themselves and attract today’s luxury consumers. For more examples, read our Resurrection Stores microtrend.

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