New York – Spring is a new mobile shopping app that puts brands in control of the content, while making it easy for consumers to browse and buy with a Tinder-like swipe.
Brands can sign up to the app and load their own product selection, which consumers can then swipe through. If they see anything they like, they can easily add it to the universal cart – placing in products from different brands – and buy all at once. The app also has no social element. Other than a like button, it is pure business – turning mobile shopping into a seamless transaction, something that many other apps have tried to do and failed.
‘We’re not a lifestyle app, we’re a mobile marketplace of brands to consumers, a direct channel,’ Spring co-founder David Tisch told Forbes.
Tisch doesn’t want Spring to be used as a pinboard for desirable, aspirational items, but as a place where people shop, quickly and easily. To date, it has been launched with 100 brands, ranging from Warby Parker to Carolina Herrera, Levi’s and Hugo Boss. More are planned soon.
In our video interview with Chris Morton, co-founder of shopping site Lyst, he talks about the innovations needed to make mobile shopping work. The founders of Spring have learned lessons from Lyst – such as the universal shopping cart and the ability to follow brands, following in their footsteps but branching out with their own model. For more on how to approach m-commerce, watch the Inform interview.