Leeds – A recent rebranding by Robot Food highlights the wares of soap base manufacturer Stephenson Personal Care.
The Leeds-based family company, which has sold soap bases and ingredients since 1856, counts hobbyists and large companies among its customers.
'Versatility was key in order to engage such a wide-ranging customer base, so we blended a scientific feel with a hint of lifestyle,' says Robot Food lead designer Mike Johns on the Stephenson website. The use of clean, apothecary-style labels as well as Emblematic-style icons helps highlight the company's use of ethically sourced and sustainable ingredients.
For more on the trend for pared-back packaging of eco-friendly products, see our Luxe Laundry microtrend.