Perfect serve: New vodka adds superfood variety

08.03.2010 Bottle : Vine : North America

Stockholm – A new vodka drink is tapping the growing popularity of the açaí berry.

Berri Açaí by Absolut contains vodka, açaí berries that grow on palm trees in South America, blueberries from North America and Europe, and pomegranate from south-west Asia.

‘It has an elegant, focused berry aroma, a pure, vital and slightly juicy taste, and a smooth, crisp and berry finish,’ says Laura Stephen, global marketing director for Absolut.

The new flavour comes in a transparent bottle and features an image of a deep-purple berry vine climbing around it.

The new vodka follows the trend for adding superfood ingredients into food products, a theme explored in our Food Futures report.

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