On your bike: Vintage cycle hire available around city

Melbourne – A new service provides tourists with vintage bikes for hire at various locations throughout the city.

Founded by cycling enthusiast Matthew Hurst, The Humble Vintage company offers a personalised bicycle hiring scheme with bikes for hire from cafés, clothing stores and beachside vintage shops

All bikes have 10 gears and come with a helmet, lights, lock and map of the city. The bikes available include a ‘fine flat-bar Graecross’ and a ‘super cute pink Halpin mixte’ with reflective pink cables.

‘They’re vintage, obviously, but have all been restored and have the feel of your friend’s bike,’ Hurst says. He is also giving cyclists little bundles of newspapers around the city that feature riding routes with cafe and bar reviews.

Simple, yet convenient service – a key theme for brands as they engage with a new consumer Retail Report.