Grow your own: Supermarket concept will produce food on-site

02.03.2010 Netherlands : Grocery : Fish

Rotterdam – Rather than using fuel-guzzling distribution channels and freighted food, a new concept demonstrates how retailers could sell goods produced entirely on site.

Bergen Kolpa Architects developed the the Park Supermarket concept for the Architecture of Consequence exhibition.

In the concept, plots of land in Randstad, a former food production area of Holland which is now urban, have been created and the resulting produce would be sold in the supermarket. Each food department in the supermarket has its own dedicated hectare in which to grow its produce. For example, risotto rice can be grown on water terraces, tilapia fish raised in basins, and kiwis and avocados cultivated along undulating fruit walls.

With consumers increasingly seeking local food, as explored in a recent Insight News story, and concerns about carbon-consuming freight, the Park Supermarket concept could soon become reality for major grocery retailers.

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