Bikini Berlin Bikini Berlin
Bikini Berlin Bikini Berlin
Bikini Berlin Bikini Berlin
Bikini Berlin Bikini Berlin

Mall rats: Berlin’s new concept-driven shopping centre

21 : 04 : 2014 Convergence Retail : Berlin : Shopping Mall

Berlin – Bikini Berlin gets its name from the original 1950s design of the building, concrete with an open-sided storey that made it look like the bare midriff of a bikini-clad woman. It was called Bikinihaus. Now the mixed-purpose building has been renovated as a new concept mall, with locality and innovation at its core.

The idea behind Bikini Berlin is to have a highly curated selection of pop-up boutiques with a focus on local, independent brands. The pop-up spaces can be leased for up to a year to ensure that the mall has a rotating roster of brands. Larger brands are also invited to rent space at the mall, creating flagship or concept stores that are markedly different from any other they have done. At the centre of it all is Supernova – a marketplace for innovation, where brands are invited to present their vision of the future of retail for one season.

Bikini Berlin also features a cinema and a hotel, as well as restaurants and green space. More than a typical mall, Bikini Berlin is a shopping centre for The Convergence Economy.

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