Concrete concertina: Modular displays are solid as a rock

The studio designed the new retail space for Austrian-German fashion brand ODEEH in the Bikini Berlin shopping centre. The display stands are made out of cement board and have accordion-like folds, so while concrete remains the aesthetic, the issue of weight has been solved. The cement board tables and stands can be moved around the shop easily, creating a flexible display system that can change with each season. 

Designers of retail interiors are increasingly looking towards flexible forms and considering new creative ways to guide shoppers through the spaces. For more on this playful take on retail layout, read our Thoughtful Flow design direction.