Game-changer: Artist creates an internet Utopia

Los Angeles – Gradient Forest# is an interactive music video and game that invites viewers to explore a computer-generated utopian world.

Graphic artist Vince Mckelvie has created an engaging 3D animation for the Japanese musician Y E Λ R S. The psychedelic landscape complements the electronic pop theme of the track. The web browser is transformed into a unique game where the user – a digital animal – can move the mouse to navigate around an internet forest.

The motion graphics consist of colourful pop-up gifs and geometric plants and trees, a juxtaposition of the digital and natural worlds. As the speed of the song increases, a surge of fluorescent colours and flashing digital renderings consume the screen. Mckelvie also gives the viewer the chance to upload their own MP3 or simply walk in the forest at their leisure.

For more on how artists, designers and brands are using radical themes and utopian narratives in their work, book a ticket to LS:N Global’s Spring/Summer Trend Briefing, The Polarity Paradox.