Paris – The Alexander McQueen brand is known for finding beauty in the darkness. For its latest catwalk collection, shown at Paris Fashion Week, designer Sarah Burton played with darkness and light, a romantic vision of a slightly sinister enchanted world.
Some models strutted down the catwalk in white broderie anglaise dresses, while others donned dark gowns and outwear, with fur and feathers hinting at darkness in the woods. ‘Wild beauty’ and ‘beauty and the beast’ were listed as inspirations in the show notes. We noted a little of The Polarity Paradox – especially in the dualism on show, which featured both the pure white virginal heroine and the dark witchy woods inhabited with feral models with feral brows.
The Polarity Paradox assesses the current cultural milieu in which consumers are simultaneously confronted with visions of dystopia and utopia. For more, book tickets to our forthcoming Trend Briefing.