Clean break: Hand-made beauty for sensitive skin

28 : 02 : 2014 Morning Calm : Beauty : Hand Made

Cape Coral, Florida – Beauty line Morning Calm arose from its creator, South Korea-born, US-based Hwasoon Kim’s own struggles to find the appropriate skincare products for her sensitive skin.

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Morning Calm Morning Calm
Morning Calm Morning Calm
Morning Calm Morning Calm

Determined to use only natural products because of allergies to synthetic ingredients, Kim experimented with different concoctions to develop a line of soaps, lip balms and cleansing oils. Each item in the range is hand-made, as is the packaging, which has a simple Scrawl Script aesthetic to add a home-made feel.

‘I’ve dreamed of a humble life made with [my] hands, taking care of the things around me and using them honestly,’ says Kim. ‘With my products, as in life, I believe what we truly need are a few simple but good things.’

The beauty world is built on products that are made with chemicals, but as consumers become increasingly demanding about provenance, they are looking for higher standards in product ingredients. For more, read our Innovate on The Alchemist’s Dressing Table.

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