Male order: Luxury shops target men only

21.02.2010 Traditional : Male-only : Coach

London – Luxury retail is having a male moment. As LS:N Global reported two weeks ago in Insight News and the Financial Times (FT) reported last weekend, luxury brands are opening male-only stores as part of their flagship offering.

‘Men’s wear has not been as badly affected by the recession as women’s wear, so there is more potential here,’ LS:N Global’s insight editor Max Reyner told the FT.

Brands such as Hermès, Lanvin, Coach and Vivienne Westwood are all targeting male shoppers, creating experiential spaces often centred around traditional service and pampering, an atmosphere far removed from that of the busy female fashion department.

‘It’s about creating something like a den or gentleman’s club with dark wood and no funky music where they’ll feel comfortable about spending time ‘grazing’,’ says Reyner.

For more on issues facing the luxury market in 2010 and beyond, see our Luxury Macro Market report.

Hermes, New York Hermes, New York
Hermes, New York Hermes, New York
Hermes, New York Hermes, New York
Hermes, New York Hermes, New York
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more