Gentleman's pop-up: Installation takes luxury on tour

10.02.2010 Design : Projection : Pop-ups

New York – Fashion week is receiving a temporary slice of traditional British luxury. Men’s high-end brand Alfred Dunhill has collaborated with London-based design studio Campaign to transform a disused warehouse into a week-long installation showcasing the label’s classic looks.

Located in the Meatpacking District, the pop-up space recreates the façade of the brand’s London flagship store Bourdon House using a mixture of aluminium panels and projection technology and will offer New Yorkers a piece of classic Mayfair until 18 February. The new winter 2010 collection will be on display, alongside limited edition items for sale.

Male-only stores are creating escapist and indulgent retreats where men can spend time, as we reported last week. The new gent no longer needs to negotiate the bustling women’s department.

Dunhill Pop Up Store, New York, photography by Frank Oudeman Dunhill Pop Up Store, New York, photography by Frank Oudeman
Dunhill Pop Up Store, New York, photography by Frank Oudeman Dunhill Pop Up Store, New York, photography by Frank Oudeman
Dunhill Pop Up Store, New York, photography by Frank Oudeman Dunhill Pop Up Store, New York, photography by Frank Oudeman
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