News

Previous Article Next Article

A 'lotta' fun: mobile phone focuses on simplicity

By Jonna Dagliden 10.02.2010 Design : Electronics : Mobiles

Lotta phone by Iwasaki Design Studio, Japan

Tokyo – Forgoing touchscreens and complicated applications, a new mobile is focusing on the traditional purpose of the phone: making calls.

The buttons on the iida lotta mobile phone, created by Japanese designer Iwasaki Ichiro, are positioned to make ringing a friend effortless. The handset is available in three colours, white, yellow, and green, and can be customised with the user’s initials.

Look out for our Leanomics trend report that will discuss this new readiness to swap the glossy for the more essential.

Latest Articles

A taste-hacking tool to capture flavour preferences

A taste-hacking tool to capture flavour preferences:

Flavour and fragrance manufacturer Givaudan is partnering with market intelligence firm Bellomy to create a...

Food : Drink : Technology

Lululemon’s sensory yoga mat optimises alignment

Lululemon’s sensory yoga mat optimises alignment:

Activewear brand Lululemon is helping people to improve their yoga alignment with its sensory Take Form Yoga...

Health And Wellness : Retail : Protective Performance Apparel

Care/of teams with Target to boost vitamin access

Care/of teams with Target to boost vitamin access:

Wellness brand Care/of is teaming up with US retailer Target on a multivitamin range, allowing its products...

Health & Wellness : Retail : DTC

Stat: Americans rekindle their appetite for restaurant dining

Stat: Americans rekindle their appetite for restaurant dining:

Younger US consumers have consistently felt comfortable eating at restaurants in the inter-Covid period,...

Stat : Statistic : Covid-19

Breitling’s watch rental promotes luxury circularity

Breitling’s watch rental promotes luxury circularity:

Luxury watch brand Breitling’s nascent watch subscription services allows consumers to explore its product...

Luxury : Retail : Sustainability

Hotel suites centred on guests’ wellbeing needs

Hotel suites centred on guests’ wellbeing needs:

Andaz 5th Avenue, part of the Hyatt hotel group, is launching seven Wellness Suites to bolster guests’...

Health & Wellness : Travel & Hospitality : Wellbeing

Jeep’s far-flung office for wandering workers

Jeep’s far-flung office for wandering workers:

Car brand Jeep is encouraging Australians to experience remote working in an off-grid, purpose-built home...

Mobility : Travel & Hospitality : Workplace

Stat: Brits welcome more regional news perspectives

Stat: Brits welcome more regional news perspectives:

A YouGov study reveals the British public’s perspective on regional news coverage.

Stat : Statistic : Society

Singapore turns to taxi drivers for Twitch tourism

Singapore turns to taxi drivers for Twitch tourism:

The Singapore Tourism Board is virtually engaging with tourists through a series of Twitch streams.

Media And Entertainment : Travel & Hospitality : Technology

ReCollection is a collaborative upcycled luxury line

ReCollection is a collaborative upcycled luxury line:

Resale platform TheRealReal is working with luxury labels to upcycle damaged or distressed stock into new...

Retail : Fashion : Sustainability

A sustainable coffee hub builds community in Prague

A sustainable coffee hub builds community in Prague:

Grounds is a community-centric coffee hub that can flex to customer and business needs.

Architecture : Food & Drink : Sustainability

Stat: E-commerce carbon impact is a concern for shoppers

Stat: E-commerce carbon impact is a concern for shoppers:

As online shopping continues to grow, consumers are demanding greater sustainability efforts from retailers,...

Statistic : E-commerce : Carbon Neutral

Petit Pli’s garments grow along with children

Petit Pli’s garments grow along with children:

Wearable technology company Petit Pli is developing a range of garments that expand as children grow, aiming...

Youth : Fashion : Gen Alpha

A 3D-printed neighbourhood for eco-conscious Californians

A 3D-printed neighbourhood for eco-conscious Californians:

Development company Palari group is working on the world’s first neighbourhood of 3D-printed, zero...

Society : Architecture : Technology

Dove boosts diversity in other brands’ adverts

Dove boosts diversity in other brands’ adverts:

Beauty brand Dove is calling on global brands to improve diversity in their advertising – by offering to...

Media : Beauty : Diversity

Stat: US consumers are becoming more values-driven

Stat: US consumers are becoming more values-driven:

American consumers are changing their shopping habits to reflect more conscious mindsets, according to a...

Stat : Society : Covid-19

A data-driven tool for optimal sonic branding

A data-driven tool for optimal sonic branding:

Creative music agency MassiveMusic has teamed up with music testing service SoundOut to launch a sonic...

Technology : Media : Audio

Whole Foods and Headspace tune in to mindful eating

Whole Foods and Headspace tune in to mindful eating:

Grocery retailer Whole Foods Market is partnering with meditation app Headspace on a campaign to explore the...

Food And Drink : Health : Wellness

Lay’s Messi deepfake personalises football fandom

Lay’s Messi deepfake personalises football fandom:

Snack brand Lay’s is allowing football fans to send interactive messages through a deepfake rendering of the...

Fandom : Fans : Deepfake

Stat: Online shoppers are craving spontaneous experiences

Stat: Online shoppers are craving spontaneous experiences:

Many online shoppers are becoming dissatisfied with e-commerce experiences, according to a study by...

Stat : Retail : Phygital

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.

View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.