What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
A new approach to fast food is transforming instant food into a realistically healthy option for people on the go. Rather than including a bag of powdered artificial flavourings, new Veg Pots from Innocent promise a more natural snack. Each Veg Pot contains three of the five recommended daily portions of vegetables – which means that busy workers can come closer to their five-a-day quota without even having to visit the produce aisle at the supermarket.
The recipes, including Tuscan bean stew, come from inventive chefs who formerly worked at Michelin-starred restaurants such as The Fat Duck, and will be available for purchase at £3.49 from October. Expect to see more brands introducing fast gourmet foods, as consumers’ growing obsession with super-healthy Pharmafoods is still underserved by the fast-food market.
For more information on Pharmafoods and The Future Laboratory’s Food Futures report, contact James Brooke.