Do my cabbages look big in this? De Bijenkorf gets a makeover

Premiumising retail is helping to differentiate mid-market chains from their competitors. The latest example is de Bijenkorf, a department store in Amsterdam, whose food department has received an upscale makeover thanks to interior design team Concrete.

Mid-market retailers around the world are following suit – in the United States, JCPenney has been revamping many of its chains and offering higher-end labels in its stores, whilst in the UK, Debenhams has made similar upgrades. Now de Bijenkorf is establishing itself as an important premium store, introducing some Value Redefined pedigree to a cheapened retail environment.

For more new food spaces, please see our Food Futures report.