Laugh and be 'appy: Kids magazine launches iPhone app

London – Quirky kids magazine Anorak will this month launch an iPhone app perfect for quelling backseat boredom during car journeys. Containing word searches, colouring-in pages and a game called ‘Whack-an-Anorak’, Anorak the Happy App offers a creative digital solution for the paper-based publication.

By offering a smart and playful take on children’s media, Anorak has a devoted following of parents and children both. The iPhone app will help to further blur the line between generations.