Raspberry revolution: Jam installation promotes home cooking

28.10.2009 Netherlands : Eindhoven : Souvenir

Eindhoven – Visitors got a real taste for the arts at Dutch Design Week last week, as the Goodpoint Jam project presented a 7-metre-long, multicoloured wall formed of jars of homemade jam. Passers-by were invited to sample the jams and take them home as souvenirs.

The project was designed to provoke discussion on the origins of food and to encourage home cooking in these financially trying times. Accordingly, each jar of jam was packed with a recipe for the buyer to recreate at home.

Find out more about retro thrift, localism and value redefined in our Food Trends report.

Goodpoint Jam project Goodpoint Jam project
Goodpoint Jam project Goodpoint Jam project
Goodpoint Jam project Goodpoint Jam project
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