In a spin: Dyson launches bladeless fan

London – Consumer electronics manufacturer Dyson has launched a new fan that defies previous designs in the category. Unlike standard electric fans that interrupt airflow with blade movement, the new Air Multiplier is a bladeless fan that uses new technology to amplify a stream of air, and release 405 litres of smooth, uninterrupted air per second. Arguably more importantly, the Air Multiplier is noteworthy, too, because of its sleek, futuristic design, free of blades and extraneous parts.

Using Dreamtelligent, wild-skies thinking, Dyson has once again shaken up the market with its innovative vision.