Germany – Car-maker BMW is set to launch its new ConnectedRide Smartglasses, designed to enhance safety and provide real-time data projection for motorcyclists. The goggles feature head-up display technology and allow riders to access information such as gear, speed and navigation data directly in their field of vision without the need for display panels.
Scheduled for release in the US by the end of 2023, the glasses are said to offer motorcyclists a safer and more efficient journey, enabling them to anticipate road conditions. They are designed to fit various helmets and boast a lithium-ion battery providing up to 10 hours of use at temperatures ranging from –14 to +122°F. Bluetooth connectivity also allows seamless integration with smartphones and a corresponding app enables pre-ride settings.
BMW Motorrad will offer two sets of certified UVA/UVB lenses with an anthracite frame, and for those with prescription glasses, opticians can use an RX adapter to adjust lenses to the required visual acuity.
BMW’s venture into wearable technology demonstrates the firm’s commitment to advancing vehicular technology while also showcasing how the automotive sector is drawing from virtual platforms and extended reality, a trend we revealed in Auto Entertainment.
Extended reality tech such as BMW’s ConnectedRide Smartglasses has the potential to unlock creative branding opportunities – in this instance, for on-the-go retailing. It is just one example of a new era of spatial tech opportunities for businesses as consumers become accustomed to blending and processing real-world and digital information at the same time