New light

20 : 10 : 2016 Male Beauty : Masculinity : Makeup

New York – Very Good Light is a new website dedicated to examining what it means to be masculine.

  • Very Good Light posts features about facial care, make-up and grooming as a way of interrogating masculinity
  • It is aimed at 16–26-year-old men who are searching for a forum to discuss male beauty
Very Good Light, New York Very Good Light, New York
Very Good Light, New York Very Good Light, New York
Very Good Light, New York Very Good Light, New York
Very Good Light, New York Very Good Light, New York

In his opening post, Very Good Light founder David Yi writes about how he almost died trying to take a good selfie. ‘I was spamming my Snapchat so hard I almost got hit by a semi-truck,’ he writes. ‘I mean, the light was just too good and the semi-truck really could wait.’ Yi felt confident, and more masculine – but then began to question what that meant. Did he feel masculine because he felt confident or because he was subscribing to particular norms?

Very Good Light is a space for men to find answers to these questions. On the surface it is a website dedicated to male beauty, with initial posts on using BB creams and how to part your hair, but Yi sees the topic of male beauty as a way to begin to question the broader meaning of masculinity.

As he asserts, the site is ‘built to be a safe haven and a non-judgemental space for guys to talk about manly things from all spectrums of manhood’.

The Big Picture

Inclusivity is a big topic in the beauty industry, but it is still often a conversation about race and not gender. But more men are wearing make-up and searching for forums and offerings that cater for them, like our Beauty Maverick tribe member, Patrick.