New Jersey, US – The Clearport is a new retail concept designed around the airport experience.
Airport terminals are often associated with feelings of anxiety and dread – a necessary evil in the pursuit of sunnier climes. The Clearport aims to generate a warmer response with its playful retail space that references airport terminal design cues.
The store features garments by streetwear brands including Billionaire Boys Club, Akomplice and Publish, which are divided into terminals, and screens that highlight forthcoming ‘arrivals’ and sold-out ‘departures’.
A TSA body scanner photo booth enables customers to take pictures of their outfits and share them on social media, adding a phygital (physical-meets-digital) layer to the experience.
Interior designers are finding inspiration in bland travel experiences and creating bold layouts that reference consumers’ increasingly peripatetic lifestyles. Find out more in our Flux Culture design direction.