Toast Ale, London Toast Ale, London
Toast Ale, London Toast Ale, London
Toast Ale, London Toast Ale, London

​Lightly toasted

08 : 02 : 2016 Toast Ale : Trash-To-Table : Whole System Thinking

London – Toast Ale, crafted from unsold slices of bread alongside the usual hops, barley and yeast, addresses one of the UK’s most prominent food waste issues.

  • Some 24m slices of bread are thrown away in the UK each day
  • All profits go to food waste charity Feedback, which aims to halve food wastage by 2030

The venture aims to give new life to unsold loaves that would otherwise be disposed of by bakeries, delicatessens and sandwich shops. The waste slices are turned into breadcrumbs, which are then brewed with malted barley, hops and yeast at Hackney Brewery.

Feedback founder Tristram Stuart has made the recipe open source to kick-start a movement in the industry and hopes to collaborate with more breweries in the future.

‘It was at the Brussels Beer Project where I first found out about this innovative brewing process that turns a colossal global problem into a delicious, drinkable solution,’ says Stuart. ‘We hope to put ourselves out of business. The day there is no waste bread is the day Toast Ale can no longer exist.’ We’ll drink to that.

​The Big Picture

There is growing demand for an overhaul of the dining out experience that reflects agricultural practice. Read our Trash-to-table microtrend to find out more. 

Discover More Daily Signals
DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Daily Signals

DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Burma Burma Restaurant is embracing punk aesthetics with a new spirit-free cocktail menu designed by Mumbai-based studio Naughty Naughty.
Design : Food And Drink : Hospitality
Why Estonia’s newest luxury wellness destination is designed around five seasons

Daily Signals

Why Estonia’s newest luxury wellness destination is designed around five seasons

Eha, a new wellness destination, is set to open in summer 2026 on Estonia’s Hiiumaa Island, a UNESCO-protected biosphere reserve in the Baltic Sea.
Luxury : Travel : Health & Wellness
Stat: Gen Z’s career commitment now averages less than two years

Daily Signals

Stat: Gen Z’s career commitment now averages less than two years

Short job stints and sudden exits are becoming standard for Gen Z workers, according to a new US survey by Gateway Commercial Finance, highlighting...
Work : Statistic : Gen Z
Boots and Anya Hindmarch bring everyday joy to the bathroom

Daily Signals

Boots and Anya Hindmarch bring everyday joy to the bathroom

Anya Hindmarch has partnered with Boots on a limited-time beauty concept store on Pont Street in London and co-created a whimsical essentials range.
Beauty : Retail : Collaboration
Heinz redesigns packaging for mess-free eating on the move

Daily Signals

Heinz redesigns packaging for mess-free eating on the move

The Heinz Dipper is a carton for fries with a built-in ketchup compartment, designed to reduce spills and make condiments easier to use outside of ...
Food : Design : Packaging
Stat: Gen Z rethink drinking as Dry January gains momentum

Daily Signals

Stat: Gen Z rethink drinking as Dry January gains momentum

Gen Z may not fit the stereotype of a sober generation, but many are re-assessing their relationship with alcohol.
Drink : Gen Z : Statistic
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Identity : Social Media : The Time Economy
Stat: Visual shopping drives Gen Z decision-making

Daily Signals

Stat: Visual shopping drives Gen Z decision-making

Gen Z is redefining how we discover, curate and shop. According to Pinterest, 69% of Gen Z agree that visual results are more helpful than text or ...
Discovery : Retail : Statistic
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN