The company’s Super Soothing playlist communicates the progress it is making to become fossil-free – with the double aim of reducing people’s worries about climate change. Each track on the playlist dives into a different technical aspect of how Vattenfall is innovating through environmental projects, exploring developments such as hydro-power and turning transport electric.
Taking inspiration from the rise in sleep meditation apps, the concept is a novel way for an energy company to target a wider audience about its green ambitions. ‘This is a way for us to reach new target groups in new channels, with a message of the work we do every day to be able to become fossil-free,' says Carole Lindmark, global brand director at Vattenfall.
By tuning into a specific cause of anxiety via a platform that’s widely used, this project provides a different take on the daily rituals we identify in the Modern Meditation Market.