Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing...
Upmarket rail holidays are becoming a channel for storytelling, ecological responsibility and prestige...
From personalisation through data to personalisation through dialogue, brands are creating communities where...
Food brands are re-inventing convenience with healthier, snackable and culturally relevant formats designed...
Cigarettes, cocktails and control: Gen Z are rebelling against MAHA (Make America Healthy Again) rhetoric,...
Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating...
In a world that runs against our natural rhythms, a new movement in nutrition is synchronising meals and...
Household activities and hygiene routines are being transformed into moments of everyday opulence driven by...
While established markets face headwinds, growth opportunities in the global spirits sector are emerging...
With tattoos reaching mainstream status, hotel groups are offering tattoo happy hours, local artist packages...
Health is becoming social, and social life is getting healthier. As digital fatigue proliferates, a new care...
A growing Muslim population, fast-expanding retail ranges and interest in ethical food alternatives are...
A new era of public transport is taking shape. From AI-powered networks to free travel trials and...
Self-driving taxis, MaaS platforms and electric aircrafts are reshaping urban mobility, promising passengers...
Not just for after dinner, desserts and sweet treats are becoming cultural markers that are reshaping...
AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt...
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and...
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and...
The automotive world is revving up the in-car experience by integrating gaming, entertainment and smart...
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and...
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Markets
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