For Fastronomic Foodies, food must be convenient and high quality. Meet the tastemakers who...
Tired of a culture that normalises inebriation and places alcohol at the centre of every event,...
The Beauty Mavericks have gone their own way, creating their own products and services to cater for their...
A desire to balance their minds, meals and bodies as well as their skin keeps Holistic Athletes...
Motivated, disciplined and inventive, Waste Warriors around the world are doing everything they can to...
Gen Viz is a global, liberal and visual-first tribe at the forefront of key emerging trends among Generation Z.
Ambitious and fearless, this subset of Generation Z knows exactly what they want in life and are willing to...
Live Streamers live their lives through the lens of Periscope, sharing their thoughts, their talents, even...
Email and phone calls are outdated forms of communication in the eyes of the IM Crowd, which prefers to...
The Sixth Continentals are the restless, borderless luxurians who are reshaping the luxury sector to fit...
High-minded individuals seeking meaning and fulfilment, Ascetic Luxurians are a privileged set who shun the...
As more consumers in India become connected to the internet and plugged into what’s new in fashion, food...
Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different...
As traditional career paths fracture and disintegrate, young people are increasingly turning to other means...
In the age of social media, the injunction to just be yourself has taken on a new meaning. People are...
Today’s FABs – 50-plus affluent businesswomen and professionals – were born into a time of unprecedented...
Unmarried women in their late twenties or older are often derogatorily called sheng nu or ‘leftover women’...
A new breed of fashion innovators is blazing a trail for modesty, creative flair and business sense. Dubbed...
As they approach, or even sail past the traditional age for retirement, some Boomer and Generation...
Career success and increased spending power are giving rise to a new breed of highly educated, affluent and...
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