As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their...
As we move from an individually minded society to a collective one, we meet the community championing new...
Meet the community-focused citizens who are reframing their relationship with consumption to be not just...
Rejecting traditional education, this global youth community are using digital platforms, virtual tools and...
Consumers entering a post-functional relationship with food and drink are seeking to build resilience and...
A new generation of hyper-loyal beauty consumers are building localised communities around their favourite...
A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage...
This community is on a quest to make eating convivial, pleasurable yet thoughtful, building local...
Challenging what it means to be wealthy, this community has chosen a lifestyle that prioritises...
This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing...
Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over...
Three technology-driven US consumers invite us into their homes to explain how their relationship with...
Fuelled by the backlash against clean eating, these food and drink consumers reject fad diets and treat food...
Members of this community are changing their eating habits owing to increasing anxiety about the state of...
Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s...
From supporting local designers to connecting with the region’s rich artisanal culture, this...
This community is actively rejecting the prevailing narratives in the beauty industry and searching for...
Thanks to the rise in internet forums and skincare blogs, these beauty consumers are armed with...
This community of high-net-worth high achievers are more interested in spending their money on...
Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that...