Beauty Cultists Communities

Beauty Cultists:

A new generation of hyper-loyal beauty consumers are building localised communities around their favourite...

Digital Architects Communities

Digital Architects:

A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage...

Kindred Diners Communities

Kindred Diners:

This community is on a quest to make eating convivial, pleasurable yet thoughtful, building local...

Untethered Luxurians Communities

Untethered Luxurians:

Challenging what it means to be wealthy, this community has chosen a lifestyle that prioritises...

The Conscious Decelerators Communities

The Conscious Decelerators:

This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing...

The Uncoupled Communities

The Uncoupled:

Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over...

Subconscious Shoppers Communities

Subconscious Shoppers:

Three technology-driven US consumers invite us into their homes to explain how their relationship with...

The Upstreamists Communities

The Upstreamists:

Fuelled by the backlash against clean eating, these food and drink consumers reject fad diets and treat food...

Low-impact Eaters Communities

Low-impact Eaters:

Members of this community are changing their eating habits owing to increasing anxiety about the state of...

Young Vietnamese Luxurians Communities

Young Vietnamese Luxurians:

Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s...

Mexican Luxurians Communities

Mexican Luxurians:

From supporting local designers to connecting with the region’s rich artisanal culture, this...

Beauty Backlashers Communities

Beauty Backlashers:

This community is actively rejecting the prevailing narratives in the beauty industry and searching for...

Skinthusiasts Communities

Skinthusiasts:

Thanks to the rise in internet forums and skincare blogs, these beauty consumers are armed with...

Life-long Learners Communities

Life-long Learners :

This community of high-net-worth high achievers are more interested in spending their money on...

Anti-luxurians Communities

Anti-luxurians:

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that...

Fastronomic Foodies Communities

Fastronomic Foodies:

For Fastronomic Foodies, food must be convenient and high quality. Meet the tastemakers who...

Party-totallers Communities

Party-totallers:

Tired of a culture that normalises inebriation and places alcohol at the centre of every event,...

Beauty Mavericks Communities

Beauty Mavericks:

The Beauty Mavericks have gone their own way, creating their own products and services to cater for their...

Holistic Athletes Communities

Holistic Athletes:

A desire to balance their minds, meals and bodies as well as their skin keeps Holistic Athletes...

Waste Warriors Communities

Waste Warriors:

Motivated, disciplined and inventive, Waste Warriors around the world are doing everything they can to...

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