Cracking idea: Product launch lays eggs around town

Dublin – A playful promotion for the new Sony PS3 Slim games console has seen a number of larger-than-life eggs placed around town, ready for passers-by to break them open. Once they do, lucky participants find that they’ve won a console. Replicating the excitement of a childhood Easter egg hunt, this fun and engaging idea is a Dreamtelligent take on a product launch.