Supply and demand: Private e-tailer crowdsources products

Boston, Massachusetts – A new, invitation-only site allows users to post products for sale from different retail sites, replicating the real-world experience of shopping around.

Svpply creator Ben Pieratt says the site’s stock grows through ‘algorithmic curation of submissions from a base of community-invited members.’ Invitations are also occasionally sent via Twitter, selectively expanding the network.

We are seeing a rise in e-tailers keen to offer a fuller experience; (see also store-within-a-store Yushutsu) with this new outlet, Svpply brings some of the fun of a shopping trip, albeit with a highly knowledgeable friend, to an engaged audience.