Feels good, looks great: Branding & Packaging for both the able and the visually impaired

Madrid-based studio Baud has developed a wine bottle label that demonstrates that design can be appreciated by both the sighted and the blind. Lazarus Wine commissioned the studio to develop a solution to appeal to both groups of consumer. By using Braille with an element of style, the label is intelligible for blind people, but also has the sort of good looks that will make anyone want a bottle in their wine rack.