Spoonful of sugar: Tea brand brews bespoke blends

The site offers more than 50 ingredients, which can be blended in more than two billion ways. Once customers have chosen their favourite ingredients, they can give a name to their personal blend and choose their own packaging design. The final product is then posted to them at home.

‘The founders of 5 cups and some sugar want people to experiment, discover their taste and have fun at the same time,’ Sophie Rödl, public relations assistant at Werbewelt, tells LS:N Global.

A growing number of drinks brands are letting consumers create their own unique blends. To find out more, buy a copy of our Food & Drink Futures report, available from the Future Laboratory shop.