ÁViva México!: Branding eschews stereotypes for style

The bar makes its own speciality Mexican liquor: tequila, mezcal, raicilla, sotol, charanda and pulque. The label for each drink is pared back, focusing on an emblem design that is stark and will make consumers immediately aware that it is the Doméstico brand.

Designers are using emblems to get away from the stuffocation of 21st-century consumer culture. For more, read our Emblematic design direction.