Personal driver: Citroën offers consumer choice

Frankfurt – New levels of personalisation are hitting soon-to-be-released car models, with the Citroën DS3 putting design options into the hands of the driver. This first model from Citroën’s new DS line will launch at the International Motor Show (IAA) here this week, going head on with the customisable MINI and Fiat 500.

From a variety of coloured roof, wing mirror and wheel options to detailed interior possibilities, the DS3 looks set to join the growing cluster of design-led small vehicles. Proud owners will even be able to carry a little bit of the car’s personality in their pocket – the key fob comes with a disc matched to the choice of body paint.

Read our Frankfurt motor show preview for more of the trends set to change the auto market in the coming year.