A new health clinic in New York is offering visitors services unlike most others. An environmental clinic, the XClinic gives clients the chance to take environmental concerns into their own hands rather than waiting for larger societal change. The clinic is set up like a family practitioner, with white lab coats, appointments and environmental prescriptions. Here, director Natalie Jeremijenko offers green design, art and engineering solutions for environmental problems such as contaminated land and polluted indoor air.
Driven by the abundance of interest and anxiety over environmental issues, Jeremijenko is empowering people to make change with do-it-yourself solutions. The XClinic is a way for consumers to make sense of the often-contradictory green noise with which they are bombarded, offering, as it does, a physical space where ‘patients’ can speak to someone reputable and receive personalised service. Altogether, by giving her brand a face, making it physically accessible and offering tailored DIY information, Jeremijenko caters to bewildered consumers who want concrete solutions to their questions.