London – Bare Conductive, a company that makes electrical paint, has released new products aimed at children.
The Flashing Card Set enables people of all ages to create their own light-up greetings cards and comes with the company’s signature non-toxic, conductive carbon paint, a flashing LED light bulb and a battery. Step-by-step instructions show children how to connect the bulb to the battery using the paint as a conductor, teaching them about electricity and creativity at the same time.
Another product, the Glowing House Set Voltage Village, comes with the components to build a circuit board to light two paper houses.
The Bare Conductive kits are ideal for Generation I, children born after 2002 who enjoy play that is interactive and technological. To learn how your brand can speak to this technology-savvy group, read our Generation I macrotrend and Tribe report.