Electronically tagged: BA unveils intuitive labels

The tags, created by digital design agency Designworks, will be mounted permanently on luggage. Air travellers will be able to hold their smartphones over the electronic tags to update the e-ink display to show the new destination and a barcode containing flight details.

‘This is a fantastically simple yet smart device that gives each customer the choice to have their own personalised electronic baggage tag that changes with the swipe of a smartphone – every time they fly,’ says Frank van der Post, BA managing director of brands and customer experience. 

This is a great way for NFC technology to make travel more seamless. For more on how technology is making travel easier, read our App Travel microtrend.